About

Since 2011, I , Ursule van Lennep, have been the proud owner of The Blue Robin, the official distributor of Meri Meri in the Benelux, Sweden, Denmark, and Finland. My mission is to bring beautifully designed party supplies, stationery, and lifestyle products to retailers who appreciate creativity and quality. Our customers range from physical shops to online shops, allowing Meri Meri’s unique and high-quality products to reach a wide audience.

With a strong focus on customer service and strategic partnerships, The Blue Robin helps retailers create inspiring collections that surprise and excite their customers.

My journey into the world of Meri Meri started from a visit to the Maison et Objet in Paris. I fell in love with the brand and after six months I was allowed to call myself distributor of Meri Meri.

Our showroom is located in Naardermeer among sheep and cows, surrounded by fruit trees. Customers can come here at their leisure to view the collection over a cup of coffee. A place to completely unwind!

Meri Meri is a leading brand that takes parties and celebrations to the next level.

Since its founding in 1985 by Meredithe Stuart-Smith, Meri Meri has proven to be a pioneer in creating unforgettable moments. What started with glittery greeting cards in New York City grew into a global brand known for its innovative approach to party decorations. The company introduced the iconic cupcake kit in 2008 and continues to innovate the luxury children’s party market with couture-quality fancy dress and sustainable party collections.

Meri Meri collaborates with prestigious brands such as Liberty, Peter Rabbit® and Molly Mahon to further enhance the brand’s magic.